Brewery Branding

Some new gear came knocking at our door the other day from Playback Clothing out of New York. This line features 100% recycled and upcycled apparel made from gathered objects like soda bottles, water cooler bottles, microwave trays, and clothing scraps. All goods are collected, sorted, broken down, and spun into yarn here in the USA, then the apparel is woven in Guatemala. No extra dyes are used, so all the apparel gets it’s color from the materials they are made from.

Some Highlights:

• Saves an estimated 300 gallons of water required to grow the cotton for an average t-shirt.
• Each shirt keeps about 8.5 PET soda bottles from the landfill.
• Elimination of additional chemical dyes.

The line features men’s and women’s shirts, pull over, and full zip hoodies. Wouldn’t this lineup look great with your logo?


Call us for more info on styles and pricing and stop by our booth at CBC to see the samples!

You can make them 4, 6, 8, or more stickers per sheet. Reach out to your clients with these die-cut sticker kits. We can print the back to look like a postcard so you can send them to your grandma, or just drop your brewery info on them and give them out at festivals. Design and layout assistance available. Contact us for a quote based on your artwork.

What is with all those weird little boxes in everyone’s advertising these days?  Take 6 minutes and watch this great video from billybrew.com on effective use of QR Code marketing in the brewing industry. We’ve been receiving tons of requests to add these to brewery merch, giving breweries new ways to interact with their customers.  Check out the video and get those gears turning.

With the rise in canning popularity, along comes the accessories. And, when it comes to can accessories, the koozie is king. The Slap-Wrap-N-Go koozie is a new adaptation on the old foam cylinder, which was great when it is on the can, but bulky and awkward to stuff in your pocket or pack. Utilizing advanced 80′s slap bracelet technology the Slap-Wrap-N-Go lays flat for transport and can be snapped into place.

This guy is Made in USA, is affordable, and provides a large area for your logo or brand message. This is a must for any canning operation, and it also fits on 12 oz. bottles… or 22oz bottles if that’s your style. A great festival giveaway or POS impulse item in the tap room.

Click here for pricing and more information.

First it was just Joel and Jeremy, and then we thought … hey, a two man wolfpack is too much work. Then along came Derek and we thought “Oh wait, could it be?” Yes, it was then that we knew that our wolfpack would grow by one. Three wolves roaming around the desert together, searching for stri…. Well, you get it.

We are happy to add a new member to the Brewery Branding team, Derek Arent. This is a reunion of sorts, as we all used to work together at a former company. Timing and circumstances were such that we are lucky enough to have him join us once again at Brewery Branding. With this addition, our customers will experience an even greater level of service. Derek has 5 years of promotional branding experience. A skilled graphic and web designer, you will notice his work shortly as we update our site. Most importantly, he possesses more craft brew knowledge than Jeremy and Joel combined. Derek is an avid homebrewer and former beer blogger and vows to keep our office brew selection fresh.

If you don’t get to see Derek prior to CBC in May, be sure to drop by and meet the newest Brewery Branding Boy. FYI – Derek is a big hugger. So, feel free to come on by and give him a big squeeze. If you are not a hugger yourself – a swift pat on the ass will suffice.

The below clip is from “Brew Strong” on the Brewing Network. Accomplished brewer and radio host Jamil Zainasheff talks about marketing your brewery through apparel and merch. This is a great listen for not only breweries in planning, but any brewery that distributes or is thinking about distributing custom merchandise. Be sure to listen at about the 2:25 mark, Jamil gives us a spontaneous (and unsolicited) plug … thanks Jamil!

Click Here for the Brew Strong Audio