Position: Marketing Manager
Location: Position is based in Portland, OR
FLSA Status: Exempt
Reports to: General Manager
Brewery Branding is the leading merchandise and promotional printing company for the craft beer industry. Additionally, we provide resources that support brewers’ brands by providing in-house design, fulfillment, and on-line store management for those who need it. The Marketing position is critical in connecting our passion for the industry with our desire to help promote a brewery’s brand through a robust merchandise program. Our goal is to support every brewery in the US and help outfit their beer loving fans with the best merchandise possible.
The Marketing Manager will be the driving force for building proactive, creative, and organized strategies while supporting our mission of serving every brewery in the country. We love producing brewery merchandise, and apparel but need a creative and organized individual to help us coordinate and share all our creative ideas to our brewery partners. A perfect individual will challenge the norm of how we use all social media platforms, challenge the sales team to be amazing, and run so fast with innovative ideas that we will need to recruit even more sales folks to keep up with you. You up for the challenge?
Essential Job Duties Include
Work closely with sales to create internal and external communication pieces
Create a seasonal merchandise and promotional calendar
Work with sales to find new ways to get BB in front of our customers
Brainstorm fresh go to market ideas with BB Crew
Collect regional trends from sales team to develop targeted promotional strategies for each region
Work with other marketing teams, internal staff, and external agencies and vendors
Develop and maintain a calendar to direct our marketing efforts at industry events
Lead the execution of marketing programs from start to finish, driving collaboration with the management and leveraging the right internal processes
Developing marketing strategies for new products
Lead the process and team in designing, setup, and running of Brewery Branding booth at industry events
Identify new and upcoming trends and gear by attending industry events
Seasonally rebuild our showroom to highlight the best upcoming merch and programs we have to offer
Maintain an active social media presence to engage with the brewing industry and help promote Brewery Branding and its products
Provide ideas, examples, and inspiration to our E-Comm / Web Designer to improve the Brewery Branding website
Analyze online store data and study customer purchasing trends
Lead the company on an internal branding project
Highly effective in one-on-one situations with co-workers and customers
Weekends and evening functions from time to time – You will need to be available to work and attend industry events multiple times a year
Ability to travel up to 20% of the time. We will need you to see our world so you can find creative ways to impact
The Marketing Manager reports to the Portland office Monday - Friday
At Brewery Branding, we take our core principles very seriously. All team members should embrace and embody
these values to support our purpose and be an active part of our culture.
Brewery Branding’s Core Purpose
At our core we believe it’s important to thrive as individuals and within a group by forming mutually beneficial
relationships within the passionate and creative brewing industry.
Our Core Values
Operate with integrity. Be proud. Be positive. Be accountable. Be open to progress. Be your best, every day. Get
your sh*t done and have fun doing it.
Two to five years marketing expertise
Experience building complex marketing programs and reporting on the results
Exposure and understanding of key social media platforms
Approachable personality with a strong customer focus
Demonstrates leadership with the ability to challenge internal team to think of new and creative ideas
Basic computer software proficiency (MS Office, Adobe), ability to update company databases
Love the brewing and promotional/retail industry
Competence as a creative writer with an eye for great emails and company voice
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Ability to travel as necessary
The Marketing Manager will have direct reports
Due to the nature of the work and need to interact with others, this position will report to the Portland office Monday -Friday. Travel may be required up to 20% of the time.
Preferred bachelor's degree.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to work at a computer workstation for extended periods of time. The ability to travel is high with extended periods of driving and frequent flights to market.
Brewery Branding offers a competitive compensation and benefits package, rewarding work environment and growth for committed professionals. We also offer the following benefits:
Health care package for employee, dependents at employee cost
Paid maternity/paternity benefits
Paid vacation time
Holiday and sick pay
Brewery Branding is an equal opportunity employer and will not discriminate against any applicant because of race, color, religion, sex, national origin, or disability.
To apply, submit your resume and cover letter to email@example.com telling us a bit about yourself and why you think you'd be a good fit for this job.
** Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.